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İŞBANK
ANNUAL REPORT 2014
İŞBANK’S VISION,
OBJECTIVES, VALUES
AND STRATEGY
Our Vision
To be the most preferred bank in Turkey by customers,
shareholders and employees by maintaining our leading,
pioneering and trusted position as the regional financial
power
Our Objectives
For our customers;
»»
to be the bank that is the most preferred service
provider in all the sectors and customer groups that we
target
»»
to provide our customers comprehensive, reliable and
high quality service with our competent employees,
extensive branch network and non-branch banking
channels
»»
to abide by our high business ethics and principles
without compromise
For our shareholders;
»»
to consistently increase the value of our shares
»»
to operate with effective risk management
For our employees;
»»
to be a preferred employer and to offer our employees
programs and training opportunities that will foster their
personal and professional development
»»
to propagate of our customer focused approach among
all our personnel
»»
to support and encourage loyalty, assuming
responsibility and creativity
»»
to deploy an employee hiring, evaluation, appointment
and advancement system that is based on competencies
and performance and that is fair and trustworthy
In summary,
İşbank’s goal is “to consistently increase the value it creates
for shareholders, as a bank that responds to customer
needs quickly, effectively and with high-quality solutions
and that encourages its employees to achieve a high level
of performance in their jobs.”