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INTRODUCTION
İŞBANK
ANNUAL REPORT 2014
Our Values
Our values that represent our corporate identity, guide us
to reach our vision and objectives, and that are internalized
by our employees as their way of work and life, have been
defined as “
Leadership
, that is powered by a
Shared
Mindset
generated
in Solidarity
, and that is
Trusted
under all conditions with a strong
Service
orientation.”
Our Strategy
Our strategy is achieving sustainable and profitable
growth based on “the bank closest to customers”
philosophy in an effort to fulfill our vision and
objectives.