6 İşbank
Annual Report 2015
İşbank’s Vision, Objectives, Values
and Strategy
Our Vision
To be the most preferred bank in Turkey by customers,
shareholders and employees by maintaining our leading,
pioneering and trusted position as the regional financial power.
Our Objectives
For our customers;
• to be the bank that is the most preferred service provider in all the sectors and
customer groups that we target
• to provide our customers comprehensive, reliable and high quality service with
our competent employees, extensive branch network and non-branch banking
channels
• to abide by our high business ethics and principles without compromise
For our shareholders;
• to consistently increase the value of our shares
• to operate with effective risk management
For our employees;
• to be a preferred employer and to offer our employees programs and training
opportunities that will foster their personal and professional development
• to propagate of our customer focused approach among all our personnel
• to support and encourage loyalty, assuming responsibility and creativity
• to deploy an employee hiring, evaluation, appointment and advancement system
that is based on competencies and performance and that is fair and trustworthy
