7
Introduction
Our Values
Our values that represent our corporate identity, guide us to reach
our vision and objectives, and that are internalized by our employees
as their way of work and life, have been defined as “Leadership, that
is powered by a Shared Mindset generated in Solidarity, and that is
Trusted under all conditions with a strong Service orientation.”
Our Strategy
Our strategy is achieving sustainable and profitable growth based
on “the bank closest to customers” philosophy in an effort to fulfill
our vision and objectives.
In summary,
İşbank’s goal is “to consistently increase the value it creates for
shareholders, as a bank that responds to customer needs quickly,
effectively and with high-quality solutions and that encourages its
employees to achieve a high level of performance in their jobs.”
