İşbank's Vision, Objectives and Strategy

Our Vision

To be the most preferred bank in Turkey by customers, shareholders and employees by maintaining our leading, pioneering and trusted position

Our Objectives

For our customers;

• To be the bank that is the most preferred service provider in all the sectors and customer groups that we target,
• To provide our customers comprehensive, reliable and high-quality service by means of our competent employees, extensive branch network and non-branch banking channels,
• To abide by our high business ethics and principles without compromise.

For our shareholders;

• To consistently increase the value of our shares,
• To operate with effective risk management.

For our employees;

• To be a preferred employer and offer employees programs and training opportunities that will foster their personal and professional development,
• To propagate our customer-focused approach among all our personnel,
• To support and encourage loyalty, assuming responsibility and creativity,
• To deploy an employee hiring, evaluation, appointment and advancement system that is based on competencies and performance and that is fair and trustworthy

 

In Summary:

İşbank’s goal is to consistently increase the value it creates for its shareholders as a bank that responds to its customers’ needs quickly, effectively and with high-quality solutions and that encourages its employees to achieve a high level of performance in their jobs.

Our Strategy

Our strategy is sustainable and profitable growth based on “the Bank Closest to Customers” philosophy in an effort to fulfill our vision and objectives.