İşbank’s Vision,
Objectives and Strategy
Our Vision
To be the most preferred bank in
Turkey by customers, shareholders
and employees by maintaining our
leading, pioneering and trusted
position as the regional financial
power
Our Objectives
For our customers;
-- to be the bank that is the most
preferred service provider in all the
sectors and customer groups that
we target
-- to provide our customers
comprehensive, reliable and high-
quality service by means of our
competent employees, extensive
branch network and non-branch
banking channels
-- to abide by our high business
ethics and principles without
compromise
For our shareholders;
-- to consistently increase the value
of our shares
-- to operate with effective risk
management
For our employees;
-- to be a preferred employer and
offer employees programs and
training opportunities that
will foster their personal and
professional development
-- to propagate our customer-
focused approach among all our
personnel
-- to support and encourage loyalty,
assuming responsibility and
creativity
-- to deploy an employee hiring,
evaluation, appointment and
advancement system that is based
on competencies and performance
and that is fair and trustworthy
In summary,
İşbank’s goal is to consistently
increase the value it creates for
its shareholders as a bank that
responds to its customers’ needs
quickly, effectively and with
high-quality solutions and that
encourages its employees to
achieve a high level of performance
in their jobs.
Introduction
6
İşbank
Annual Report 2013
