İşbank Since 1924
İşbank further solidified its position as the sector’s pioneering
bank in alternative distribution channels when it launched the
country’s first telephone banking service with its “Blueline”
(“Mavi Hat”) product in 1991, and its first online branch in 1997.
In subsequent years, İşbank continued to progress by enhancing
the quality of its services and by developing products tailored to
customers’ expectations. In parallel with these innovations, the
Bank concentrated on R&D activities and made maximum use of
new technology.
Sustaining strong and stable growth, İşbank relocated its
headquarters from Ankara to İstanbul in 2000.
In 2006, İşbank initiated its Customer-Centric Transformation
(“MOD”) program, aimed at restructuring the Bank with a
customer-focused approach. Under this program, many projects
that resulted in truly revolutionary changes were successfully
completed.
In line with rapid advances in technology, İşbank continued
to improve its innovative multi-channel banking network,
allowing its customers to utilize the most suitable alternative
distribution channel to perform any banking transaction
conveniently, quickly and reliably, 24 hours a day, 7 days a week.
Aiming to strengthen its presence in the global markets, İşbank
closely monitors markets in Turkey’s neighboring region.
İşbank widened its network of international services with
new branches in 2011, and purchased a Moscow based bank
which began to operate under the name İşbank Russia. İşbank
continued observations related to the development of its
international service network in 2013 as well.
In keeping with its founding mission, İşbank aimed to accept
even the smallest savings and to put them toward economic
development. The Bank has played a vital role by fostering a
sense of thrift in Turkish society.
Beginning to expand its country-wide branch network upon its
formation, İşbank was also the first Turkish bank to establish
branches abroad, with its first international branches opening
in 1932 in Hamburg, Germany and Alexandria, Egypt.
In the 1950s, İşbank focused attention on developing a targeted
portfolio of equity stakes.
As İşbank’s equity participations became drivers of Turkish
industry, the Bank supplied resources in the form of capital
and financing to a number of business lines with a particular
focus on the manufacturing industries. In the 1960s and 1970s,
İşbank accelerated the pace of its branch network expansion at
the national level. In the 1980s, the Bank focused on increasing
the number of its international branches.
At İşbank, the 1980s were characterized by the growing
importance of multichannel banking and the Bank started
offering an even broader range of products to customers.
In 1982, İşbank introduced the first ATMs to the Turkish market.
Its ATM, named “Bankamatik” became the generic name for
such machines in Turkey.
The Bank has played a vital role by fostering a
sense of thrift in Turkish society.
Introduction
8
İşbank
Annual Report 2013
