Private Banking

The private banking assets under İşbank's management have topped TL 30 billion.

The İşbank difference in personalized service and relationship management
İşbank Private Banking Business Segment provides individuals with assets worth TL 250,000 or more with personalized financial products and services in line with their needs and expectations.

When serving customers, İşbank Private Banking Business Segment takes a relationship management approach which is based on the principles of mutual trust, confidentiality and transparency and whose fundamental objectives are to:

• be a bank that supplies integrated solutions that address all of a customer’s financial needs
• perpetuate customer satisfaction and customer loyalty by developing more in-depth relationships
• improve market share by taking on new customers while also increasing the assets of existing customers.

Total amount of assets under management topped  TL 30 billion.
As of year-end 2011, the total value of private banking assets under İşbank’s management topped TL 30 billion.

Private banking customers, as a rule, are on the lookout for relatively high rates of return. Throughout 2010, they tended to prefer deposits over mutual funds and fixed-income securities and it was to be observed that this partiality persisted in 2011 as well. Thus and as was the case in previous years, deposits continued to account for a high proportion of private banking customers’ total assets.

In the case of the relative weights of investment products other than deposits, there have been changes in customers’ preferences parallel to the movements in market conditions. In order to respond to such varying financial needs, İşbank Private Banking Business Segment continued to offer its customers a broad array of alternative and structured investment products.

Serving customers through 27 private banking service points and İşbank branch network
In 2011, the entire İşbank branch network organization was involved in providing private banking customers with exclusive and effective service. Customer relationship managers on duty at 117 locations served the Bank’s private banking customers. Of these locations, 8 were private banking branches, one of which is a specialized branch, and 19 were branches with private banking departments.

“Private Banking” award to İşbank from Euromoney
The private banking services that İşbank provides to customers with assets amounting to USD 30 million or more were the recipient of “The Best Private Banking Service in Turkey Award, 2011” from Euromoney, one of the world’s most important economic journals.

Privia
İşbank’s unique private banking products and services are structured and supplied to customers under the “Privia” brand name.

In 2011 İşbank introduced its Privia Credit Card for its private banking customers. The Privia Credit Card offers many outstanding features such as travel, concierge and assistance services as well as convenient access to private banking products and services.

İşbank offers its private banking customers the Privia Pension Plan and the option to purchase shares in Privia’s restricted-access, high-yield mutual funds. More information about the elite world of Privia is available from its website domained at www.privia.com.tr, the design and content of which were renovated in 2011. Private banking customers are also served via the Privia Line on (212) 473 83 83.

İşbank also introduced “Privia Retail Loans” in 2011. This is a package of flexible-term, pre-approved, simplified-formality credit products consisting of personalized housing, auto financing and cash loans that also incorporate advantageous insurance options.

Financial Status Report
Private banking customers have exclusive access, both online and at İşbank branches, to a private banking financial status report. In addition to providing information about their asset and credit standings whenever they wish, these visually rich reports allow them to compare financial information from different periods quickly and conveniently.

In 2012…
In 2012 İşbank will continue to serve its private banking customers through expert customer relationship managers who are on duty at specialized branches and who are mindful of customers’ comfort and confidentiality.

İşbank continues to work on ways in which to further enrich the portfolio of products that it offers to its private banking customers. In 2012 particular attention will be given to designing and marketing derivative products that appeal especially to customers who have both an appetite for risk and a relatively high level of sensitivity to interest rates at a time when risk perceptions in international markets are also high. Examples of such products are dual currency deposits with a fully-collateralized deposit-based option and tunnel deposits.