İşbank has a vision of sustaining its services
through a pioneering, efficient and low-cost
structure in the sense of centralizing operational
transactions.
İşbank and its Activities in 2013
Innovative Applications and Product Development
İşbank maintained its technological innovation and
infrastructure investments in 2013 with the vision
of being the most preferred bank of Turkey among
customers, shareholders and employers by sustaining its
leader, pioneer and reliable position.
Customer experience is improved through new products
and services.
İşbank, following its vision of being a pioneer in the market by
enriching its product range, continued to offer new products
and services to its customers in 2013.
-- Through its efforts to protect history and culture, İşbank
added the Müzekart “Museum Card” feature to its credit cards
for the first time in Turkey. As part of this application, the
Bank’s credit cardholders may enjoy free visits to more than
300 museums and ruins for a period of one month in a year.
-- The Maximum credit card with the Makromarket logo was
offered to İşbank’s customers. With this card, customers
may earn Makro Points (MaxiPuan) when they shop at
Makromarkets, and use these points when shopping at
Makromarkets.
-- İşbank’s customers with contactless credit cards may use
their cards to pay for bus and tramway trips within the Konya
Metropolitan Municipality area.
-- Instant shopping can be carried out through QR (Quick
Response) codes in newspapers, magazines, posters and
billboards as well as in websites with the İşbank Parakod
service that can be used with mobile devices which have a
camera and internet connection.
-- In accordance with the Revenue Administration’s
communiqué numbered 70 which enforces member
merchants use the payment Cash Register Devices, İşbank’s
member merchant system has been accorded with the new
cash register-POS devices.
-- İşbank started to offer SWIFT BPO services, which provide a
bank guarantee and broad financing potential for payment
methods without bank guarantees in foreign trade
transactions.
-- Salary payment orders, which were transmitted through
an electronic environment, of corporate and commercial
customers who prefer to conduct banking activities safely by
using an electronic signature were accomplished by bringing
them into the İşbank system and directly transferring them to
customer accounting applications.
Leading steps in international service network
İşbank continued to work on extending the use of services such
as Bankamatik, credit card and POS at its international branches
in 2013. The Bank built the infrastructure to offer Bankamatik
cards to customers in Iraq and Georgia. Work on expanding the
transaction diversity and user experience in overseas internet
branches continue at full pace.
Processes continuously being improved at İşbank.
İşbank continued to undertake improvements to its financial
management infrastructure in 2013. Within the scope of the
multi-dimensional customer profitability project, which was
the most important transformation project initiated in 2012, all
banking applications were integrated into the new profitability
system in 2013. This project brings important benefits in the
areas of customer and product pricing and financial reporting.
Works to entirely renew the credit card infrastructure started in
2013. With the new infrastructure, which is planned to become
operational in 2014, İşbank aims to be able to more rapidly offer
innovations in credit cards to the market, to increase product
diversity and improve transactions in the branches.
Activities
52
İşbank
Annual Report 2013
