İşbank offers private banking services at 80
branches, 11 of which are specialized in private
banking.
İşbank and its Activities in 2013
Private Banking
İşbank Private Banking continued to expand its
specialized branch network and improve its service
through product diversification in accordance with the
customers’ perception of risk.
İşbank offers private banking services that emphasize customer
privacy and mutual trust. These services offered in 80
branches, including 11 specialized private banking branches,
are managed with a transparent approach focusing on long
term. Personalized services, offered through specialized and
experienced Private Banking Customer Relationship Managers
who have limited number of customers in their portfolios,
played an important role in increasing the depth of customer
relations. By the end of 2013, the Bank manages approximately
TL 25 billion in assets belonging to more than 23 thousand
customers.
Specialized Private Banking Branches
The total number of specialized private banking branches
increased to 11, with the addition of Nişantaşı Private Banking
branch in İstanbul, Sirkeci Private Banking branch also in
Istanbul, and Yenişehir Private Banking branch in Ankara in
2013.
In parallel with our country’s regional wealth distribution, a
branch network that enables customers in İstanbul, Ankara,
İzmir, Adana and Antalya to access İşbank Private Banking
services is now largely completed.
Offering alternative investment instruments
In 2013, in line with their demands, private banking customers
were offered alternative investment instruments and
derivative products corresponding to their risk profiles, along
with customized traditional banking products. Approximately
TL 7 billion transaction volume was realized in more than
2,000 derivative transactions undertaken by private
banking customers who aim to utilize alternative high return
opportunities in a low-interest environment.
İşbank’s bond and bill issuances attracted a great deal of
interest from private banking customers. A total of TL 1.2 billion
demand was collected from private banking customers in
issuances held in 2013.
Growth in Privia branded products
İşbank Private Banking offers products and services which
create value through differentiated processes convenient with
customers’ needs, under the Privia brand.
Compared to the previous year, there was a 60% increase in the
use of Privia credit cards and a 50% increase in the volume of
Privia retail loans. The total amount of contribution generated
by the Privia private pension accounts increased by 62%,
reaching TL 31 million.
Activities
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İşbank
Annual Report 2013
