İşbank, a pioneer of thrift in Turkey, contributes
the development of saving through a range
of products and services created in line with
customers’ needs.
Cinema, culture and art, entertainment withMaximum
İşbank continued to provide a privileged service to its Maximum
Card customers through corporation in cinema, entertainment,
culture and art.
Loyalty and a sense of being close to the Maximum brand was
enhanced through discounts offered in member merchants,
in addition to the campaigns and events organized at
Cinemaximum cinemas in 25 cities and 62 points under the
Maximum Card sponsorship.
İşbank added the Müzekart “Museum Card” feature to its all
Maximum credit cards during 2013. This feature, a first in the
sector, provides free entry to more than 300 museums and
historical sites.
Modern services from the pioneer of thrift
From the day it was founded in 1924, İşbank has been at
the forefront of efforts to encourage thrift and to foster an
awareness of saving in society. The Bank contributes to these
efforts through a range different products and services which it
develops in line with customers’ needs.
İşbank encouraged saving among its customers through a range
of products which set themselves apart in the sector, such as
private pensions, regular fund purchases, the gold account,
“Kumbara Fonu” (the Money Box Fund), “Düzenli Birikim Talimatı”
(the Regular Saving Order) and “Üstü Kalsın” (Keep the Change)
in addition to its range of traditional deposit and investment
products. With the “Regular Saving Order” product launched
in 2013, customers are offered to determine the amount and
maturity of funds which will be automatically and regularly
transferred to time deposit accounts from drawing accounts. By
doing so, customers are directed to saving.
Üstü Kalsın (Keep the Change)
Üstü Kalsın is an innovative product that aims to generate an
awareness of thrift and investment. Under a service available
to customers who hold both credit cards and investment
accounts at İşbank, the balance shown in the account statement
is rounded up to a maximum limit set by the customer, and
any difference between the two amounts is added to their
investment account. “Üstü Kalsın” is intended to encourage
customers to save without changing their spending habits.
By the end of 2013, the Bank had received 144,810 Üstü Kalsın
orders through which mutual funds worth TL 32.3 million were
created.
Secure Shopping: Card payment system special to a sector
for easy, quick and safe shopping
İşbank launched the “Secure Shopping” application in 2013
for sectors which require member merchants to record card
information, due to the nature of the transactions.
With Secure Shopping, card information is protected on behalf of
member merchants. Moreover, member merchants are hedged
against potential risks regarding the safety of card information.
Expansion of the international member merchant service
network.
İşbank’s international organization continued to expand its
service network in 2013. The Bank started to offer following
services:
-- Bankamatik services in Georgia, the UK and Kosovo with its
branches in Batumi, London and Prishtina
-- Member merchant (POS) in the UK through the London branch
Lives of credit card holders are getting easier day by day.
İşbank added new privileges and features to ease the lives of its
credit card holders in 2013.
The system for the payments of Motor Vehicles Tax and traffic
fines by credit card through the Online Banking Branch was
provided. Furthermore, people were given the opportunity that
Social Security Institution (SGK) premium payments could be
carried out over the “sgk.gov.tr” website using İşbank credit and
debit cards.
In 2013, new regional projects and also common card projects
were conducted.
Within this framework, İşbank’s customers, who had contactless
credit cards, could use their credit cards to pay for the bus and
tramway fares within the borders of the Konya Metropolitan
Municipality.
İşbank and its Activities in 2013
Activities
40
İşbank
Annual Report 2013
