İŞ BANKASI 2013 ANNUAL REPORT - page 34

İşbank continues to create added value for the national
economy.
İşbank continued to direct its funds to its customers’ operations
and needs in 2013, creating added value for the national
economy along with its customers.
İşbank continued to work towards accurately analyzing
customer requirements that vary in diversity and quality
depending on their respective sectors, and towards developing
specific and tailor-made solutions that cater to these needs.
Efforts continued to upgrade the speed and quality of products
and services as well as the technology, and to develop
customized, innovative products with a view to maximizing
customer satisfaction.
In this period, İşbank implemented strategies for more efficient
management of loan portfolio. Accordingly, proactive, rapid and
appropriate administrative interventions were countered to in
consideration of the market developments.
İşbank continues to direct funds to important national
investment projects.
In investment projects, İşbank acts with the responsibility
of its pioneering position in the sector. The Bank supported
various projects that contributed to the development of
national economy by financing solutions with the benefit of its
experience and rational analysis when it comes to extending
funding to the real sector.
İşbank transfers substantial resources to finance acquisition
projects that include privatizations, with a special focus on
investments in sectors that serve as the drivers of our country’s
economy, such as energy, infrastructure, transportation,
manufacturing and tourism. The Bank increased its efficiency
and upheld its strong position in this area in 2013.
Corporate Banking
İşbank’s corporate banking approach places strategic
importance on creating permanent and multi-functional
relationships with its customers. The Bank provides
continuous support to real sector under all circumstances.
İşbank shares its strength, know-how and deeply rooted
experience with its customers as a key solution partner. İşbank
actively contributes to increasing customers’ competitive
strengths and helps them capitalize on growth opportunities in
national and international markets.
İşbank meets its customers’ demands and expectations by
incorporating the latest technological innovations into its
services and products. The Bank remained the top choice for
its corporate banking customers, with its diverse product range
and financial solutions tailored for customers and sectors.
İşbank reinforced its leadership position in corporate banking
despite the volatile market conditions of 2013.
İşbank offers services through its 9 specialized corporate
banking branches and a multinationals’ branch.
İşbank’s corporate banking strategy is structured around
building up long-term cooperations and deepening current
relations with its customers. İşbank offers services to its
corporate customers through 9 corporate banking branches,
4 of them located in İstanbul, and all equipped with superior
technology and specialized staff. İşbank also provides services
to companies backed by foreign capital through its specially
designed “Multinationals’ Branch”.
The Bank conducts its corporate banking activities, with the aim
of maximizing customer satisfaction, for large-sized companies
which are distinguished by their
-- pioneering positions in their sector
-- commercial and industrial relations at a national and/or
international level
-- demands for a diverse range of products and services
-- high sensitivity to product composition such as price and
service speed.
İşbank and its Activities in 2013
İşbank’s corporate banking strategy is structured
around building up long-term cooperations and
deepening its current relations with its customers.
Activities
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İşbank
Annual Report 2013
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