Having reached a deposit size of TL 121.0 billion
by the end of 2013, İşbank maintained its leading
position among privately owned banks.
The Pay-desk Opportunities Application, developed to utilize
sales potential of pay-desk services in İşbank branches, started
to be used in all mixed branches. Within the scope of this
application, information updating of the customers who come
to pay desk and the sales of easy selling products are realized
in line with sales offers screened on a customer basis. For more
comprehensive products, customers are directed to the sales
team. Through this application, a total of 271,951 sales and
information updates were conducted in 15 different offer types
by the end of 2013.
İşbank: Securing the highest customer satisfaction in
retail banking for the last 4 years
According to the Turkey Customer Satisfaction survey
conducted by the Turkish Society for Quality (KalDer), İşbank
was recognized as the privately-owned bank with the highest
customer satisfaction in retail banking segment for the fourth
consecutive year.
Moreover Maximum Card was selected as “The Most Satisfied
Credit Card” in 2013, according to the results of this survey.
Developments in Life Stage Banking
Within the framework of its Life Stage Banking concept, İşbank
engages in activities specifically targeted at children, young
people and pensioners.
Children
The initial contact between İşbank and children is established
via the Bank’s publishing house, İş Bankası Kültür Yayınları.
“Kumbara Fonu” (Money Box Fund), one of Turkey’s most
prestigious and leading mutual funds, and “Çocuk Hesabı” (Child
Account) make up the backbone of the relationship established
between the Bank and children. The Money Box Fund remained
the largest equity fund in Turkey in 2013, controlling a 20%
share relative to amounts in such mutual funds in the country.
Intended for young people between the ages of 12 and 18,
“İlk İmza Hesabı” (The First Signature Account) is a bank account
product specifically designed to help young people develop
the competency to manage their own accounts and encourage
saving habits among teenagers.
Young Adults
“İş’te Üniversiteli Bankacılık Hizmet Paketi” (University Banking
Package at İş) is intended to address all financial needs
throughout the young adults years, while “İş’te Üniversiteli
Credit Card” (University Credit Card at İş) represents the first
step in the lifelong credit card relationship. İşbank maintains
the relationships it establishes with young adults during their
student years, and continues to revise their customer card
limits after graduation.
Pensioners
Having provided its customers with a broad array of retail
banking products throughout their active working lives, İşbank
also stands by them during their retirement years, offering a
high added-value service with its “Emekli Paketi” (Pensioner
Package).
İşbank’s total deposits amounted to TL 121.0 billion.
At the end of 2013, İşbank’s total deposits amounted to
TL 121.0 billion
(**)
. Controlling a 12.4%
(*) (**)
share of the market
in total deposits, İşbank maintained its leading position among
privately-owned banks.
In 2013, İşbank focused on;
-- maintaining its leading position among privately-owned
banks
-- sustaining the growth in its deposit volumes at a reasonable
cost in deposit activities.
In 2013, it was continued to work on constantly to broaden the
deposit base and increase the number of customers that were
also focused within previous year. To this end, the Bank focused
on expanding its deposit base with relatively low interest-
sensitivity.
Supported by these activities, İşbank maintained its leading
position among privately-owned banks in terms of savings
deposits.
(*)
Market shares are based on the monthly industry data (including participation
banks and development and investment banks) published by the Banking
Regulation and Supervision Agency and are calculated excluding interest accruals
and rediscounts.
(**)
Excludes bank deposits.
Activities
37
İşbank
Annual Report 2013
