In brief
All Maximum cards now have
the Museum Pass feature.
İşbank was intermediating
the salary payments of
approximately 1.7 million
people as of the end of 2013.
There was a 25% increase in
the number of private pension
accounts opened in İşbank
branches when compared to
the previous year.
İşbank intermediates the salary and pension payments for
1.7 million individuals.
By the end of 2013, İşbank intermediated the monthly salary
and pension payments for approximately 1.7 million individuals,
467 thousand of whom are Social Security Institution (SGK)
pensioners. A variety of products and services were made
available exclusively to those who receive their salaries via
İşbank, contributing significantly to these customers’ loyalty
towards the Bank.
İşbank continued to concentrate on private sector salary
agreements as well considering the high level of competition
in the sector, high promotion costs of the public institutions’
salary agreements, and regional market shares.
Convenience in OGS and HGS
İşbank sustains its leadership position in highway and bridge
crossing systems.
Automatic Pass -Through (OGS) devices and Rapid Pass
-Through (HGS) contactless protocols that facilitate highway
and bridge crossing tolls are provided to owners of motor
vehicles with special services, under the guarantee of İşbank.
By the end of 2013, the number of OGS devices issued by İşbank
reached 842,174. In December 2012, İşbank became the first
bank in Turkey to sell HGS protocols. Number of HGS protocols,
that are also offered free of charge to the Bank’s customers
with credit cards or overdraft accounts, reached 635,828 by the
end of December 2013.
Developments in retail cash management
İşbank provides its customers the opportunity for paying the
bills of 496 different enterprises through its online banking
branch, Bankamatik machines, mobile banking channels, branch
pay-desks or via automated payment order. The Bank will
continue to endeavor to increase the number of enterprises
whose bill payments are intermediated in 2014.
İşbank allows the automatic direction of the free balance in
customer accounts that’s remained after the daily transactions
to direct mutual funds purchase via the Unlimited Automatic
Service-SOS/Maximum Account application. By the end of 2013,
the number of Unlimited Automatic Service -SOS orders had
reached 1,243,579, while the number of Maximum Account
orders - which convert inactive sums in the accounts into
investment by automatically purchasing liquid funds, had
increased to 827,980.
Developing coordination with Anadolu Sigorta and
Anadolu Hayat Emeklilik
Anadolu Sigorta (a non-life insurer) and Anadolu Hayat Emeklilik
(a life insurance and private pension company) are each leaders
in their respective sectors. Under the strong collaboration with
these two subsidiaries, İşbank provides its customers with an
effective approach to service through a broad range of products
in:
-- elementary insurance,
-- life insurance, and
-- private pension.
Premium production on Anadolu Hayat Emeklilik’s life insurance
policies increased by 13% in 2013 when compared to the
previous year, while premium production on whole life policies
grew by 22% in 2013.
Strong contribution to saving habits: Private pension
account
Providing a foundation of a long-term relationship with
the customer, a private pension account is a product that
strengthens customer loyalty and supports saving.
The number of private pension accounts opened at İşbank
branches acting as Anadolu Hayat Emeklilik agencies reached
571,779 by the end of 2013, marking an increase of 25% over
the previous year.
Within the scope of non-life insurance products...
Anadolu Sigorta and İşbank continued to produce joint solutions
aimed at providing insurance products most appropriate to
the loan extended to customers and strengthening the sales
channels for the diversification of the insurance customer
portfolio in 2013. The Bank increased its total commission
income generated from life and non-life insurance products by
17% in 2013 compared to 2012.
Activities
41
İşbank
Annual Report 2013
