In brief
İşbank registered 23.5%
growth in housing loans in
2013.
The number of Maximum
member merchants exceeded
210 thousand.
“Instant shopping with QR
code” - a new feature from
İşCep Parakod
Card payment systems supported through a wide range of
products and competitive features
By the end of 2013, İşbank was a leading player in Turkey’s card
payment systemmarket with;
-- A total of 6,242,695 credit cards issued
-- TL 55.1 billion in credit card revenue
-- 13.0%market share based on revenue
Maximum is everywhere: More than 210 thousand
member merchants
İşbank serves its credit card holders through more than 210
thousand active Maximummember merchants.
The Bank organized a number of campaigns in 2013 which
offered additional installments, a grace period, extra loyalty
points (called “MaxiPuan”) and gift products, as well as
seasonal, sector-based and firm-based campaigns. Aimed at
different segments in various sectors, the intensive campaigns
offered cardholders preferential shopping options and the
positive impact of brand sharing cooperation helped ensure
raise the popularity of İşbank cards among Maximummember
merchants.
In 2013, common credit cards which offer the advantages of the
Maximumworld with Büyük Kulüp, Makromarket and Bursaspor
were offered to customers.
An increasingly broad range of services
İşbank offers tailored solutions to its customers with diverse
expectations including:
-- Maximum Card,
-- Maximiles, a program offering travel miles,
-- MercedesCard, based on the travel miles program and offered
to customers who own a Mercedes vehicle,
-- Maximum TEMA Card for environmentally conscious
customers and
-- MaxiPara Card, a prepaid card product.
Şipşak: A new feature from İşCep Parakod, which is simple,
safe, innovative and the first of its kind in Turkey
İşCep Parakod is İşbank’s simple, innovative and safe payment
technology.
In addition to the use of QR code technology in e-commerce
and store shopping with İşCep Parakod, a new product named
Şipşak was launched in 2013. Şipşak offers customers the
opportunity to carry out shopping instantly by using QR codes
appearing in media such as newspapers, magazines, posters
and catalogues.
Bill payments through İşCep Parakod were also made available
in 2013.
Continued expansion in the product range by taking
account of customers’ needs and expectations
İşbank offers effective solutions that make life easier for its
customers with their diverse expectations and needs with the
following:
-- “Müzekart” (Museum Card), which is valid in all museums and
historical sites administered under the Ministry of Culture and
Tourism,
-- “Tedarikçi POS” (Supplier POS), which enables payment
with card for payments to be made to suppliers by member
merchants,
-- “Bahşiş POS” (The Tip POS), which allows tips to be given
through credit cards and debit cards for businesses in the
food/beverage/service sectors.
The Bank cooperated with producers to provide services to
taxpayers who are required to use the new generation, POS
integrated devices which can record payments. The Bank
offered these devices to member merchants with a number of
preferential campaigns and terms.
Activities
39
İşbank
Annual Report 2013
