İşbank Private Banking events
More than 1,800 customers who are registered in the customer
interest information database, which is created to offer
benefits in compliance with customers’ expectations in non-
financial fields, were invited to attend art exhibition openings,
Cinemaximum film premieres and were entertained as guests in
İş Arts and sports events.
In 2014…
İşbank will continue to open new specialized private banking
branches in 2014.
The Bank aims to develop strategic collaborations with its
business partners and plans to realize an integrated asset
management approach in the growing number of specialized
branches in order to contribute to the presentation of capital
market instruments and in order to promote the use of such
products. In this context, İşbank Private Banking will continue
to actively provide benefits to its customers based on capital
market instruments, principally private sector bonds which have
great growth potential. In addition, the Bank will attach priority
to expanding its product range, in order to provide additional
means for alternative returns.
In 2014, İşbank Private Banking will continue its proactive
and systematic activities aiming to increase its wallet share
of existing customers and gain new customers. İşbank also
intends to develop mobile service applications to have more
in-depth communication with private banking customers and to
develop personalized customer experience in ever-increasingly
used mobile platforms.
İşbank Private Banking plans to add a range of consulting
services to its product/service range in line with its customers’
needs, as part of the Bank’s efforts to offer multifaceted
benefits to its customers in 2014.
In brief
Private Banking service
offered from 11 specialized
private banking branches.
TL 1.2 billion demand
received from private banking
customers in bond issues in
2013.
More than 1,800 private
banking customers were
welcomed as guests in various
social events.
Capital Markets
In 2013, İşbank sustained its leadership by a large margin
in the BIST Debt Securities Market.
İşbank, leader in Debt Securities Market with a trading volume
of TL 3.1 trillion in 2012, increased its trading volume to TL 3.4
trillion in 2013. Having maintained a pioneering role and a
leading position for many years in the capital markets, İşbank
sustained its position with a 24.5% share in 2013 as well.
İşbank solidifies its leading position in the issue of
corporate bonds.
Alternative investment instruments like corporate bonds have
been more attracted by investors due to the reduction in the
Treasury’s borrowing requirements. The issue of private sector
debt securities, which has already been in an increasing trend,
gained momentum in 2013 in the quest of diversifying the
Bank’s existing funding structure.
İşbank continued to issue debt securities of different types and
maturities during 2013 to secure long term funds, diversify its
funding structure, decrease the maturity mismatch between
assets and liabilities and to offset short-term interest rate risk.
İşbank captured a 22.5%market share in the sector in terms
of total issues with 38 domestic bills/bonds issuances, with
total nominal value of TL 11 billion. The Bank was the leader
by a large margin, with a 20.9%market share on the basis of
outstanding issuances, as of the end of 2013.
İşbank is also the leader in gold transactions.
The total of İşbank’s gold deposit account and investment
account customer balance was realized as 46 tons as of the end
of 2013. With a 15.5%market share in terms of gold deposit
accounts, İşbank was the leader of the market by a large margin.
Activities
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İşbank
Annual Report 2013
