İŞBANK ANNUAL REPORT 2014

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İŞBANK ANNUAL REPORT 2014 40
İŞBANK AND
ITS ACTIVITIES
IN 2014
In 2014, the Bank introduced various new
products and services to provide customers
with:
» » quick and easy access to financial data,
» » data displays compatible with wide range
of devices,
» » participation in promotional campaigns
through web sites, and
» » instant customer applications for expats
in Turkey.
İşbank continued efforts to improve the
Bank’s overseas websites. The Bahrain site
was renewed with a parallel look and feel
with the Bank’s other websites. Meanwhile,
exchange rates in USD, EUR and British
Sterling began to be published at isbank.
in addition, the loan calculator and
loan application was made available on the
Bank’s Georgia website.
Innovative Applications and Product
Development
Always innovative with a customer
oriented approach
Operating with the vision of being the
market leader by enriching the Bank’s
product range, İşbank continued to offer
new products and services to customers in
2014:
» » İşCep Intel Identity Protection
Technology was provided to customers,
as the first Bank in the World.
» » In order to increase the Bank’s business
activities in the agricultural sector,
İşbank established Agricultural Banking
Services desks in 14 branches located
in agriculturally intensive markets to
provide dedicated services to customers
in this key sector.
» » With an agreement between İşbank and
Western Union, a fast money transfer
method used in more than 200 countries
around the world, the Bank started to
intermediate Western Union transactions
in August.
» » Stock Market Trading Platform operations
were made available on the Internet
Branch, free of charge.
More awards to İşbank
In 2014, İşbank was presented with a wide
range of prizes and awards, as it has been
for many years. These awards included:
» » Pegaworld “Operational Excellence”
award,
» » HSBC and Commerzbank Quality Award,
» » Stevie Awards, “Web Site/Financial
Services” category award,
» » Stevie Awards, İşCep Intel Identity
Protection Technology award,
» » JP Morgan Quality Award,
» » İş’te KOBİ “Website Application,
Productivity/Efficiency” category award,
» » CRM Gartner “Integrated Marketing
Performance” category at the CRM
Excellence Awards (the first win for a
Turkish Bank), and
» » MasterCard “Most Innovative Credit Card”
award in “Best Customer Value” category
with Maximum-Museum Card feature.
Banking applications in the
international arena are expanded and
renovated.
İşbank continued to serve overseas
markets through 25 branches, excluding
subsidiaries, and 10 ATMs in 2014. At
the branches of the Bank that provide
integration with the local payment
systems, improvement efforts in retail
and commercial loan applications, loan
allocation and extending processes were
progressed.
At İşbank, business processes are
continuously improved.
Efforts for the complete renewal of the
Bank’s credit card system infrastructure
continued. With the new system
infrastructure, the Bank aims to roll out
credit card related innovations more quickly,
increase product diversity and improve
branch transactions.
Work to improve the effectiveness of
allocation processes continued at the Bank.
Retail credit card and cash loan allocation
processes were transferred to a new
allocation platform.
Efforts to speed up branch transactions and
improve the user experience of employees
also continued in 2014.
İşbank works to continuously improve the alternative
distribution channels service network by expanding and
refreshing the product range.