İŞBANK ANNUAL REPORT 2014

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İŞBANK ANNUAL REPORT 2014 46
CORPORATE SOCIAL
RESPONSIBILITY
ACTIVITIES
İşbank, in line with its founding mission
and in accordance with the country and
society’s current needs, engages in social
responsibility activities designed as
long-term, widespread and sustainable
structures in the areas of education,
environment, art and culture.
EDUCATION
Chess
Main sponsorship of Turkish Chess
Federation
With the aim of making chess a popular,
widely played and easily accessible sport
practiced across the country, in December
2005, İşbank involved in a comprehensive
collaboration with the Turkish Chess
Federation and became sponsor of this
sport across Turkey.
With the sponsorship, the Bank aims to:
popularize chess, especially among children;
turn chess into an easily accessible sport;
resolve the shortcomings experienced in
chess education; help chess to become a
popular and demanded sport across the
country; and increase the success achieved
in the international arena by reaching
talented children.
İşbank contributes to the achievement of society’s
sustainable development goals by supporting long-term
social responsibility projects.
After the sponsorship:
» » licensed chess players increased from
30,000 to 455,370 in number,
» » chess coaches increased from 2,000 to
69,556 in number,
» » chess tournaments increased from 400
to 3,900, and
» » chess clubs increased from 600 to 2,004.
The number of medals won in international
competitions has reached 260.
Main Sponsor of T.R.N.C. Chess
Federation
With the same goals as its main sponsorship
in Turkish Chess Federation (TCF), the
Bank signed a 2-year main sponsorship
agreement with the Northern Cyprus Chess
Federation (NCCF) in 2013.
Opening İşbank chess classes in
elementary and secondary schools
Chess classes have been opened in
elementary and secondary schools for the
purposes to promote chess as an easily
accessible sport, to encourage children
to play chess, to draw the attention of
teachers and parents to this sport and
to help to eliminate lack of resources at
schools with limited financial means.
By opening 1,600 chess classes in 2014,
the total number of chess classes opened in
schools has risen to 11,841.
Meanwhile, under the NCCF main
sponsorship, the first chess class was
opened at April 23 Primary School in
Kyrenia, T.R.N.C. in 2014.
Chess license cards dispensed by İşbank
branches
Since 2007, licenses granted by the Turkish
Chess Federation to registered players
have been issued in the form of Bankamatik
(ATM) cards, in order to foster a strong and
long-lasting relationship with the players
and their families under the support given
to the sport. License cards come in three
varieties:
» » Electron Bankamatik cards for players
who are over 18 years old,
» » Maestro “First Signature” Bankamatik
cards for players 12- 18 age group,
» » A token plastic card for players under the
age of 12.
In 2008, İşbank started to collaborate with
the world’s largest online
chess platform having 250,000 registered
users. With this collaboration, the content
of the website was translated into Turkish
and access to the website was provided
through .
More than 7,000 licensed chess players can
login to from Turkey and can
play online chess free-of charge.