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İŞBANK
ANNUAL REPORT 2014
48
CORPORATE SOCIAL
RESPONSIBILITY
ACTIVITIES
“One Million Books, One Million
Children”
At the end of the 2007-2008 academic
year, İşbank launched the “One Million
Books, One Million Children” campaign, one
of the biggest book related campaigns ever
undertaken in Turkey.
With this campaign, the Bank aims to:
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support the development of children’s
cognitive and intellectual skills,
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support the formation of a reading and
questioning generation,
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help develop warm relations between the
Bank and children at an early age.
With the 7
th
campaign carried out at the end
of the 2013-2014 academic year, a total of
8 million books were distributed to primary
and secondary school students.
In addition to the students in Turkey and
the T.R.N.C., the students, who showed
their report cards to the Bank’s branches
in Germany, Bulgaria, France, Georgia,
Netherlands, Iraq, the UK, Switzerland,
Kosovo and Russia, also received a free
book.
As in the previous years, in this year, a
certain number of books were printed in
the Braille alphabet and delivered to the
libraries of schools providing education to
visually disabled children. In addition, books
were sent to students of Regional Boarding
Secondary Schools and to children boarding
in the housing of the General Directorate of
Children’s Services.
Book donations to schools and libraries
As an extension of the Bank’s social
responsibility initiatives seeking to
contribute to education, İşbank continues
sending the books published by İş Bankası
Kültür Yayınları publishing house to schools
and public libraries all over the country. In
2014, approximately 10,000 books were
delivered to 1,050 schools and libraries.
Golden Youth Award
Since 1971, İşbank has presented awards
to a number of students who excel on the
university admission exams every year
under the “Golden Youth” award program.
The number of the recipients of the award
is determined every year on the basis of
the Bank’s age. Nearly 3,000 students have
received awards to date.
ENVIRONMENT
“81 Forests in 81 Cities”
The “81 Forests in 81 Cities” project was
initiated in 2008 with the collaboration of
the TEMA Foundation and the Ministry of
Forestry and Water Affairs.
The project aims to protect the
environment and to increase environmental
awareness of the society, particularly
of children. Within the project, 2,205
thousand saplings were planted over a total
area of 1,500 hectares in all cities in Turkey
and 35,220 saplings were planted to 22
hectares in the T.R.N.C..
Work on the project, which covers the care
of the saplings for a 5-year period following
the planting, continued in 2014.
As of year-end 2014, the rate of successful
plantings was 77%.
CULTURE AND ART
İş Bankası Kültür Yayınları
Kültür Yayınları was established in 1956
by Hasan Âli Yücel, the former Minister
of Education. Since then, Kültür Yayınları
has been providing Turkish readers with
publications that are both rich in content
and superior in quality.
Attracting widespread interest with its
publications, Kültür Yayınları is a publishing
house indispensable first and foremost for
researchers as well as readers in general.
By the end of 2014, Kültür Yayınları had
published more than 2.5 million publications
for readers.
İş Sanat Concert Hall
İşbank’s exhibitions and performing arts
activities have taken place under the roof
of İş Sanat since 2000. İş Sanat is one of
Turkey’s most important art platforms that
hosts the performances of leading artists
both local and from all around the world,
and also provides the space for children’s
plays, poetry readings and exhibitions.
İş Sanat is one of the most important art platforms
in Turkey.