İŞBANK ANNUAL REPORT 2014

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İŞBANK ANNUAL REPORT 2014 12
CEO’S MESSAGE
and banking services all over the country,
even during difficult times. As a result,
İşbank’s track record in crisis periods is full
of positive achievements that have gained
a deep appreciation of the society.
The Bank of many firsts and
innovations for 90 years
İşbank has always been an institution that
closely monitors the evolving demands of
society and customers; the Bank shapes
and designs its way of doing business
with this approach. Our close contact
with society and our customers, and our
very close and ongoing monitoring of
technological advances are key factors
that enable us to provide a wide range of
innovative products and services for 90
years.
A banking leader in loans
With a long-term view that is not limited
to a specific period of time and that
remains unaffected by the prevailing
economic environment, our solid support
to businesses of all sizes, from SMEs to
merchants and manufacturers, continued
at an increasing pace in 2014.
Giving the highest cash loan support to the
economy with a total of TL 155.3 billion,
İşbank, allocated TL 44.4 billion of this
total amount to SMEs, which play a highly
important role in the Turkish economy.
With 13.5%market share in the commercial
loans, our sector-leading position is a clear
indication of the high level of support we
extend to the real economy. In addition,
being the leader among the private banks
in commercial loans in over 60 cities
demonstrates that we are pursuing a
very special mission in terms of industry,
employment, production and exports.
Esteemed shareholders, customers,
employees and business partners of İşbank,
Established as the symbol of the economic
independence and the locomotive of the
development of our country, İşbank proudly
celebrated its 90th anniversary in 2014.
With total assets climbing to TL 237.8
billion, İşbank is the largest private bank in
Turkey. During the 90th anniversary year
of the Bank’s founding, İşbank maintained
its leading position in cash and commercial
loans while continuing to provide the most
powerful support to Turkey’s economic
vitality and development in the sector. By
the end of 2014, the Bank’s total financial
support provided in the form of cash and
non-cash loans to the Turkish economy
amounted to TL 198 billion.
From farmers to artisans, workers to SMEs,
bringing together customers in every corner
of Turkey with new banking products and
services, İşbank has maintained leadership
among private banks by increasing deposits
10.4%, to TL 133.6 billion at year’s end.
With shareholders’ equity rising to TL 29.3
billion, the Bank also solidified its sector
leader position in this area.
We have stood by our customers for
90 years.
İşbank has the largest branch network
among private banks, with 1,358 branches
in total, including 25 foreign branches. Our
Bank always aims to be the closest bank
to customers via its branches as well as an
extensive network of non-branch channels
that provide superior service. With over 24
thousand employees today, İşbank has not
compromised the Bank’s strategic priority
of delivering employment opportunities
We achieved these results by closely
listening to our customers, identifying their
needs and requirements on-site and always
providing unique solutions with great
enthusiasm and consistency.
We are not only a financial partner of our
customers but also a solutions partner who
shares its deep experience and know-how.
Through the “İŞ’TE KOBİ” website and
ongoing activities such as “İş’le Buluşmalar”
meetings and “İş’te Seminer” seminars, we
closely monitor the demands and needs of
our SME clients and keep them informed
about new developments.
Our total consumer loan portfolio, which
meets customer needs effectively with
a wide range of loan products, expanded
17.5% to TL 33.3 billion by end-2014.
Our outstanding asset quality is one
of our most important differentiators.
In 2014, İşbank displayed exceptional
operational success by keeping the Bank’s
NPL ratio at 1.5%, well below the sector
average of 2.7%. This was accomplished
by adhering to basic lending principles
and making use of effective decision
support systems, without compromising
asset quality. Our success in asset quality
is one of the key factors that support our
sustainable growth strategy.
Our most important funding source:
A broad deposit base
With its total deposits in excess of TL 133.5
billion, İşbank has maintained a leading
position among private banks in this area
for many years. Under our strategy to
diversify and extend the maturity of our
funding sources, we also continued to use
non-deposit sources within the year.
As the pioneer of national banking in Turkey, İşbank has
been giving the greatest support to our economy and to
the development of our country for 90 years.