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ACTIVITIES

İŞBANK

ANNUAL REPORT 2014

13

Our long-term and diversified funding

sources are increasing in number.

In 2014, the Bank continued to issue

securities in domestic and foreign markets.

Total securities issued by the end of

the period amounted to TL 17.2 billion,

accounting for 7.2% of our total liabilities.

By the end of the year, İşbank’s market

share of 21.1% in TL denominated domestic

bonds/bills issues placed the Bank about

6.3 percentage points ahead of the nearest

peer.

The total amount resulting from our

syndicated loans, borrowing transactions

for foreign trade financing, and resources

provided through securitizations and

bilateral agreements increased about

29.8% compared to the previous year,

rising to TL 20.7 billion.

Turkey’s most accessible bank

for 90 years

In 2014, İşbank continued to deliver high

quality banking products and services

that meet the expectations and needs of

customers through a widespread and multi-

channel distribution network.

In addition to the 1,333 branches spread

across the country, İşbank holds the

most extensive ATM network with 6,290

Bankamatik (ATM)s. Bankamatik users

climbed to over 8 million while customers

using Internet Banking and Mobile Banking

numbered 2.3 million and 1.5 million,

respectively. The share of transactions

made via non-branch channels in total

comparable transactions reached a

significant 80.7%.

As “Turkey’s Bank”, we also represent

Turkish banking beyond our borders.

İşbank operates in the international arena

in 14 different countries through foreign

representative offices, overseas branches

and financial subsidiaries. In 2014, the

Bank’s 16

th

branch in the Turkish Republic

of Northern Cyprus (T.R.N.C.) commenced

operations; and, in line with the goal of

becoming a regional bank, branches in

Baghdad/Iraq, Tbilisi/Georgia, Prizren/

Kosovo and Edmonton-London/UK

commenced operations. In keeping with our

international expansion strategy, we will

continue to evaluate opportunities in the

region.

Besides delivering banking services,

we have also contributed to our

country for the last 90 years with

corporate social responsibility

projects.

One of our many different missions we

have had since our establishment is our

social responsibilities. This area has always

figured among the activities that we

have spent as much time and effort on as

we have in financial services. İşbank has

assumed a leadership role in both economic

and social development; the Bank continues

to support long-term projects, mainly in

education and the environment, with a

deep-rooted social responsibility approach.

Our human resources are an

important element of our corporate

sustainability.

Our human resources, as a key component

of our corporate sustainability, have

continued to be our most important

competitive advantage in 2014, as always.

As we continue efforts to bring in new

and well-qualified employees to the Bank,

we also implemented new technological

solutions to ensure the effective

participation of our employees in human

resources processes.

About 2015...

The expectations that Fed will start hiking

interest rates, the course of economic

activity in the Eurozone, international

capital flows and developments in

commodity prices, especially oil, are sure

to be the main factors affecting the global

economy in 2015. Growth in our country

is likely to be shaped by a rebound of

domestic consumption and investment

spending. Meanwhile, the banking sector

is expected to maintain stable growth in

2015.

2014 was a year in which we have achieved

our goals to a great extent. In 2015, our

first priority is to maintain our position as

“Turkey’s Bank”. At İşbank, in the coming

period, we will continue to invest in the

long-term prosperity of our country, our

community and our employees while

keeping sustainability, long-term asset

quality and profitability at the forefront of

our operations.

I firmly believe without any hesitation

that our Bank, which has been growing

for almost a century by maintaining its

long-held values, will demonstrate the

same success in the years to come. On the

occasion that we are leaving behind the

90

th

anniversary year of our establishment,

I would like to commemorate with much

compassion and gratitude Mustafa Kemal

Ataturk in particular, the founder of our

Republic and our Bank, his colleagues

and all our late colleagues who are not

here with us today; and thank to all our

stakeholders who have supported us along

the way.

Sincerely yours,

Adnan Bali

Chief Executive Officer