

ACTIVITIES
İŞBANK
ANNUAL REPORT 2014
13
Our long-term and diversified funding
sources are increasing in number.
In 2014, the Bank continued to issue
securities in domestic and foreign markets.
Total securities issued by the end of
the period amounted to TL 17.2 billion,
accounting for 7.2% of our total liabilities.
By the end of the year, İşbank’s market
share of 21.1% in TL denominated domestic
bonds/bills issues placed the Bank about
6.3 percentage points ahead of the nearest
peer.
The total amount resulting from our
syndicated loans, borrowing transactions
for foreign trade financing, and resources
provided through securitizations and
bilateral agreements increased about
29.8% compared to the previous year,
rising to TL 20.7 billion.
Turkey’s most accessible bank
for 90 years
In 2014, İşbank continued to deliver high
quality banking products and services
that meet the expectations and needs of
customers through a widespread and multi-
channel distribution network.
In addition to the 1,333 branches spread
across the country, İşbank holds the
most extensive ATM network with 6,290
Bankamatik (ATM)s. Bankamatik users
climbed to over 8 million while customers
using Internet Banking and Mobile Banking
numbered 2.3 million and 1.5 million,
respectively. The share of transactions
made via non-branch channels in total
comparable transactions reached a
significant 80.7%.
As “Turkey’s Bank”, we also represent
Turkish banking beyond our borders.
İşbank operates in the international arena
in 14 different countries through foreign
representative offices, overseas branches
and financial subsidiaries. In 2014, the
Bank’s 16
th
branch in the Turkish Republic
of Northern Cyprus (T.R.N.C.) commenced
operations; and, in line with the goal of
becoming a regional bank, branches in
Baghdad/Iraq, Tbilisi/Georgia, Prizren/
Kosovo and Edmonton-London/UK
commenced operations. In keeping with our
international expansion strategy, we will
continue to evaluate opportunities in the
region.
Besides delivering banking services,
we have also contributed to our
country for the last 90 years with
corporate social responsibility
projects.
One of our many different missions we
have had since our establishment is our
social responsibilities. This area has always
figured among the activities that we
have spent as much time and effort on as
we have in financial services. İşbank has
assumed a leadership role in both economic
and social development; the Bank continues
to support long-term projects, mainly in
education and the environment, with a
deep-rooted social responsibility approach.
Our human resources are an
important element of our corporate
sustainability.
Our human resources, as a key component
of our corporate sustainability, have
continued to be our most important
competitive advantage in 2014, as always.
As we continue efforts to bring in new
and well-qualified employees to the Bank,
we also implemented new technological
solutions to ensure the effective
participation of our employees in human
resources processes.
About 2015...
The expectations that Fed will start hiking
interest rates, the course of economic
activity in the Eurozone, international
capital flows and developments in
commodity prices, especially oil, are sure
to be the main factors affecting the global
economy in 2015. Growth in our country
is likely to be shaped by a rebound of
domestic consumption and investment
spending. Meanwhile, the banking sector
is expected to maintain stable growth in
2015.
2014 was a year in which we have achieved
our goals to a great extent. In 2015, our
first priority is to maintain our position as
“Turkey’s Bank”. At İşbank, in the coming
period, we will continue to invest in the
long-term prosperity of our country, our
community and our employees while
keeping sustainability, long-term asset
quality and profitability at the forefront of
our operations.
I firmly believe without any hesitation
that our Bank, which has been growing
for almost a century by maintaining its
long-held values, will demonstrate the
same success in the years to come. On the
occasion that we are leaving behind the
90
th
anniversary year of our establishment,
I would like to commemorate with much
compassion and gratitude Mustafa Kemal
Ataturk in particular, the founder of our
Republic and our Bank, his colleagues
and all our late colleagues who are not
here with us today; and thank to all our
stakeholders who have supported us along
the way.
Sincerely yours,
Adnan Bali
Chief Executive Officer