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ACTIVITIES
İŞBANK
ANNUAL REPORT 2014
33
As of end-2014, the Bank had received
171,002 Üstü Kalsın orders through which
mutual funds worth TL 42.2 million were
created.
Preferred bank in salary payments
By year’s end 2014, İşbank intermediated
the monthly salary payments for
approximately 1.7 million individuals,
of whom 539,485 were Social Security
Institution (SGK) pensioners. Special
products and services exclusively offered to
those who receive their salaries via İşbank
significantly contribute to customer loyalty.
Convenience in OGS and HGS
İşbank maintains a leadership position in
highways and bridges toll payment systems
with a 47% share of the total transaction
volume.
Automatic Pass -Through (OGS) devices
and Rapid Pass-Through (HGS) contactless
protocols that facilitate highway and bridge
crossing tolls are provided to owners of
motor vehicles with special services, under
the guarantee of İşbank.
By end-of-year 2014, İşbank provided
481,107 customers with 751,973 OGS
devices and increased number of the
Bank’s HGS tags to 805,417. The highway
and bridge tolls collected from İşbank
OGS devices amounted to TL 181 million;
meanwhile, the Bank’s HGS tag collection
totaled TL 127 million in 2014.
Western Union at İşbank
In 2014, money sending and receiving
transactions through Western Union were
made available at all the Bank’s branches.
İşbank maintains a strong position
in retail cash management.
İşbank provides customers with the
opportunity to make bill payment to 428
different enterprises through the Internet
Branch, Bankamatik machines, mobile
banking channels, branch cashiers or via
automated payment order. The Bank will
continue efforts to increase the number
of enterprises whose bill payments it
intermediates in 2015.
İşbank allows the automatic redirection
of the free balance in customer
accounts, which remains after the daily
transactions, to mutual funds purchased
via the Unlimited Automatic Service-SOS/
Maximum Account. This application offers
customers with a free balance in their
accounts, excluding amounts required for
daily transactions, to purchase investment
funds. By end-2014, the number of
Unlimited Automatic Service-SOS orders
totaled 1,342,795; meanwhile, the number
of Maximum Account orders, which convert
inactive sums in accounts into investment
by automatically purchasing liquid funds,
had risen to 809,382.
Synergy and coordination with Anadolu
Sigorta and Anadolu Hayat Emeklilik
Anadolu Sigorta (a non-life insurer) and
Anadolu Hayat Emeklilik (a life insurance
and private pension company) are each
leaders in their respective sectors. Under
the strong collaboration with these two
subsidiaries, İşbank provides customers
with an effective approach to service
provision through a broad range of products
in:
»
»
elementary insurance,
»
»
life insurance, and
»
»
private pensions.
Private pension account: strong
contribution to customer loyalty
Actively promoted by the government,
the Private Pension System provides
additional income to individuals during their
retirement by directing their savings to
long-term investments.
The number of private pension accounts
opened at İşbank branches, which serve
as Anadolu Hayat Emeklilik agencies at the
same time, totaled 737,856 by end-2014.
During the year, Anadolu Hayat Emeklilik
reported the highest increases in the
sector in terms of participant numbers,
contribution volume and fund size.
Activities in elementary insurance
products
Anadolu Sigorta and İşbank continued
to develop joint solutions that aimed
to provide insurance products most
appropriate to the loan extended to
customers and that strengthened the sales
channels in order to diversify the insurance
customer portfolio in 2014.
İşbank provided a significant increase in
the production of in non-life insurance
commission income in 2014 compared
to the prior year and boosted its market
share. In 2014, the Bank’s total commission
income from life and elementary insurance
products and private pension transactions
went up 24% on an annualized basis.
İşbank encourages customers to put small amounts in
regular savings through a distinctive range of products,
in addition to the Bank’s traditional deposit and investment
products.