İŞBANK ANNUAL REPORT 2014

İŞBANK

ANNUAL REPORT 2014

İŞBANK AND

ITS ACTIVITIES

IN 2014

İşbank continues to spread savings

awareness with innovative products.

From the day it was founded in 1924,

İşbank has been at the forefront of efforts

to encourage thrift and to foster an

awareness of saving in society. The Bank

contributes to these efforts through a

range of different products and services

developed in line with the needs of

customers.

In addition to the Bank’s traditional deposit

and investment product range, İşbank

encourages customers to make regular

savings with small amounts through

products that make a difference in the

sector. These unique products include

pension funds, regular fund purchase

orders, gold accounts, Kumbara Fonu

(Money Box Fund), Düzenli Birikim Talimatı

(Regular Saving Order) and Üstü Kalsın

(Keep the Change).

“Gold Days at Branches” have been held

since June 2012 in order to record “under-

the-mattress” physical gold with the

Bank as a means of investment without

the risk of theft and loss and facilitating

the transfer of gold into the economy.

This initiative continued to be held every

weekday at certain branches starting in

January 2014.

“Üstü Kalsın (Keep the Change)”

“Üstü Kalsın (Keep the Change)” is an

innovative product that aims to generate

an awareness of thrift and investment. This

product is available to anyone with a credit

card and an investment account at İşbank.

The Bank aims to encourage customers

to save without changing their spending

habits with “Üstü Kalsın.” Under this

service, the balance shown in the account

statement is rounded up to a maximum limit

set by the customer, and any difference

between the two amounts is added to their

investment accounts.

Fixed Tariff POS Application offering 10

different tariff services, five standard

and five Maximum, with no commissions

or fees, except for a flat fee up to a

specified period and up to a certain

transaction volume;

Kiosks developed specifically for the

Ministry of Foreign Affairs to enable

collection of visa fees electronically;

Under agreements signed between the

Ministry of Finance and İşbank, enabling

the use the Bank’s credit cards at Internet

Banking and Call Center channels for

real estate capital gains tax (GMSİV)

payments.

The international card issuance and

card acceptance service network is

expanding.

In 2014, İşbank continued to make strides

toward the objective of becoming a regional

and global bank. The Bank’s efforts in this

area during the year included:

POS allocation to Georgia following the

completion of required certifications

and technical improvements for the

acceptance of VISA and MasterCard logo

cards in Georgia;

Dispersal of VISA logo Bankamatik cards

in Kosovo following the granting of the

necessary certifications before VISA.

Initiatives for credit card clients

İşbank continued to offer privileges and

facilities to the Bank’s credit card clients

in 2014. New regional and common card

projects were also put into service during

the year.

“Maximum TEMA Business Credit Card”

for the use of environmentally aware

customers

“TMA Platinum Card” for the Turkish

Medical Association (TTB) were

developed.

In addition, through a project jointly

developed with the Bank and Istanbul Kartal

Municipality to offer the Municipality’s

social assistance to citizens through

prepaid cards, a common logo MaxiPara

Kartal Card product was launched in 2014.

Cinema, culture, arts and entertainment

with Maximum

İşbank continued to provide an exclusive

service to Maximum Card customers via

cooperations in cinema, entertainment,

culture and the arts.

Loyalty and affinity to the Maximum

brand were enhanced through privileges

and discounts offered in key member

merchants in their respective fields, in

addition to Cinemaximum cinemas in 27

cities and 66 points under the Maximum

Card sponsorship.

As part of the Cinemaximum initiative,

in addition to gift tickets and product

promotion campaigns executed for

Maximum Card clients, events such as

movie previews and premieres were

continued in 2014. As in the prior year,

through the collaborations with !F Istanbul

International Independent Film Festival

and !F Music Festival, many privileged

opportunities were presented to Maximum

Card customers.

To emphasize Maximum Card’s support to

kiteboarding, İşbank sponsored national

kiteboard athletes Merve Ceylan and Salih

Alexander Çakır under the Maximum Card

banner; the Bank also provided athletes

the opportunity to compete under the

Maximum Kiteteam brand name. In addition,

the Bank was a co-sponsor of the Kiteboard

World Championship with the Maximum

Card brand as well as title sponsor and main

sponsor of the Turkish Kiteboard Open

Championship.

With an increasing variety of products, İşbank offers

effective solutions that facilitate the lives of customers,

who have different expectations and needs.