34 / 236
İŞBANK
ANNUAL REPORT 2014
34
İŞBANK AND
ITS ACTIVITIES
IN 2014
In 2014, İşbank Private Banking was named the “Best
Bank in Turkey” in two categories of Euromoney’s Private
Banking and Wealth Management Survey.
Private Banking
In 2014, İşbank Private Banking
continued to expand its investment
products range and to provide
alternative return options that match
customer risk perceptions.
As of end-2014, İşbank Private Banking
delivers services via 34 branches, 13 of
which are specialized private banking
branches. The Bank manages total assets
amounting to TL 19 billion which belongs
to the private banking customers while
providing high quality services; employing
specialized and skilled personnel that target
long-term customer relationships; and
offering investment products designed
to meet the risk/return expectations of
customers.
Private Banking Branch Network
The total number of specialized private
banking branches increased to 13, with the
opening of Karşıyaka Private Banking branch
in İzmir and Etiler Private Banking branch in
İstanbul in 2014.
Collaborationwith İş Portföy Yönetimi
A.Ş.
The Bank signed an agency contract with
İş Portföy Yönetimi A.Ş. in accordance with
the objectives of expanding the range of
investment products offered to customers
and operating the specialized private
banking branches as high-level financial
service centers. These branches started to
provide portfolio management services in
collaboration with the specialist personnel
of İş Portföy Yönetimi. As a result, the
Bank successfully established the service
model required to identify investment
opportunities appropriate to customers’
investment preferences at the right time
under different market conditions and
to offer these opportunities with expert
personnel.
Best bank in Euromoney’s Private
Banking and Wealth Management
Survey
In 2014, İşbank Private Banking was named
the best in Turkey in both the “Investment
Banking Capabilities” and “Commercial
Banking Capabilities” categories in a survey
conducted by Euromoney, one of the
world’s most renowned banking and finance
magazines, which evaluates global private
banking and wealth management services.
Privia branded banking products
With Privia branded banking products,
İşbank continued to provide exclusive
services suitable with the expectations of
private banking customers.
In 2014, the use of Privia Credit Card increased
33%compared to the previous year.
İşbank Private Banking events
In order to meet the non-financial
expectations of private banking clients,
İşbank invited these customers to attend
a variety of art, music, sports and movie
events held throughout the year. The
events were selected in accordance with
the tastes and interests indicated by the
customer interest information database.
In 2015...
İşbank Private Banking plans to continue
expanding the specialized branch network
in 2015. The Bank will also continue to
improve its service offering by developing
new products that address the evolving
customer needs that emerge from changing
market conditions.
In 2015, the Bank will intensify portfolio
management efforts initiated under the
cooperation with İş Portföy Yönetimi. In
addition, establishment of private mutual
funds, designed to ensure the transfer of
management of family wealth to the next
generation, will be offered to customers as
a financial solution with İş Portföy Yönetimi
expertise.
Capital Markets
A commanding lead in the BIST Debt
Instruments Market
İşbank was the leading bank in the BIST
Debt Instruments Market in 2014 with a
trading volume of TL 2.98 trillion. The Bank
consolidated its pioneering and leading
position in Turkish capital markets with a
market share of 19.65%.
İşbank wins award fromBIST
In 2014, BIST honored İşbank with an
award for being the institution with the
highest trading volume in 2013, out of 123
members of the Debt Instruments Market.
İşbank: Leader in private sector debt
instrument issues
Low levels of Treasury borrowing
requirements led the investors to
alternative instruments such as debt
instruments issued by private sector. The
issues of private sector debt instruments
gained momentum in 2014, as the banking
sector’s search for diversified funding
sources increased.
İşbank continued to issue debt securities of
different types and maturities during 2014,
in order to
»
»
secure long term funds,
»
»
diversify the Bank’s funding structure,
»
»
decrease the maturity mismatch
between assets and liabilities
»
»
offset short-term interest rate risk.
İşbank captured a 21.1%market share in
the sector in terms of total issues with
95 domestic bills/bonds issuances, with
total nominal value of TL 34.2 billion. The
Bank was the leader by a large margin,
with a 19.8%market share on the basis of
outstanding issuances.