İŞBANK ANNUAL REPORT 2014

İŞBANK

ANNUAL REPORT 2014

İŞBANK AND

ITS ACTIVITIES

IN 2014

Corporate Banking

At the core of İşbank’s success in

corporate banking lies the Bank’s

strategy to share its strength, know-

how and deeply rooted experience

with the client base as a key solutions

partner and to support customers under

all circumstances.

Focusing on developing multifaceted

and long-term relationships with clients

and deepening existing relations, İşbank

actively contributes to boosting the

competitive strength of customers

and helps them capitalize on growth

opportunities domestically and

internationally.

İşbank continued to support the real sector

under all conditions and at all times by

developing functional product ranges and

financing solutions tailored for business

lines and customers using the latest

innovations in information technology.

The Bank remained the first choice of

customers in 2014 and strengthened its

sector-leading position.

İşbank delivers corporate banking services

through 10 specialized corporate banking

branches, with 4 locations in İstanbul, and

all equipped with a portfolio and customer-

oriented service concept. The Bank also

serves foreign capital companies through

a specially designed Multinationals Branch,

which is also located in İstanbul.

İşbank helps customers increase their competitiveness and

utilize growth opportunities in domestic and international

markets.

Synergy created with customers

In 2014, İşbank, together with its

customers, continued to create value for

the national economy by directing the

Bank’s resources to boost the operations

and meet the needs of customers.

İşbank worked to accurately analyze

customer requirements that vary in

diversity and quality depending on the

respective sector of operation, and to

develop specific and tailor-made solutions

that cater to these needs. Efforts

continued to upgrade the speed and quality

of products and services as well as the

technology, and to develop customized,

innovative products in order to maximize

customer satisfaction.

In this reporting period, İşbank implemented

strategies for more efficient management

of the loan portfolio. Accordingly, proactive,

rapid and appropriate administrative

actions were executed in response to

market developments. This approach led

to a development of a further operation

with the corporate banking customers

and advancement of/to a higher level of

effectiveness in the eyes of customers.

Significant support to the national

economy via resources transferred to

investment projects

In investment projects, İşbank acts with

the responsibility of the Bank’s pioneering

position in the sector. The Bank supported

a variety of projects that contributed to

the development of the national economy

by providing financing solutions, with the

benefit of its deep experience and objective

analysis when it comes to extending

funding to the real sector.

İşbank transfers substantial resources

to finance acquisition transactions that

include privatizations, with a special focus

on investments in sectors that serve as

the drivers of the country’s economy, such

as energy, infrastructure, transportation,

manufacturing and construction. The

Bank increased operational efficiency and

maintained a strong position in this area in

2014.

Providing solutions to meet the financial

needs of its customers operating in

different sectors, İşbank participated in

the consortiums of banks that provided

long-term financing to many mergers and

acquisitions and privatization projects in

2014. These included the Third Bosporus

Bridge and North Marmara Motorway

Project, Gebze-İzmir Motorway Project,

TPAO’s share purchase in Shah Deniz gas

field, and Ülker Group/Yıldız Holding’s share

purchase of United Biscuits.

Projects funded by İşbank continue to

receive awards

In 2014, among the projects funded by

consortiums of banks that included İşbank,

the Third Bosporus Bridge and the North

Marmara Motorway Project was named the

“Best Public-Private Partnership Project in

Europe, Middle East and Africa” by EMEA

Finance; Gebze-İzmir Motorway Project

was designated the “Best Transportation

Project in Central and Eastern Europe”; and

ZETES 3 Power Plant Project received the

“Best Project Finance in Europe, Middle East

and Africa” award.