40 İşbank
Annual Report 2015
Cross-Border Banking Operations
İşbank’s cross-border banking operations
and growth strategy targets include:
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Becoming a regional and global bank in
the international arena,
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establishing a presence in the markets
that have intensive economic and
commercial relationships with Turkey,
with a special emphasis on those located
in nearby regions and
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providing customers with high quality
services in regions where Turkish
companies actively operate, thus creating
high added value.
To this end, İşbank continued to follow
developments in the Middle East, Caucasus
and the Balkans in 2015. Investment
opportunities in Azerbaijan were explored
during the year.
As of 3 August 2015, The Georgia network,
compromising of the Bank’s Batumi and
Tbilisi branches, started to operate under
the umbrella of İşbank Georgia. İşbank
Georgia was established with 100% İşbank
capital and was granted a banking licence
by the Georgian authorities. Furthermore, in
2015, an additional service point was made
operational in Batumi.
İşbank Russia increased its capital by USD
44 million in 2015, with its total capital
rising to USD 90 million. As a result, İşbank
Russia ranked second among the five
İşbank continued to use an innovative approach toward
its digital channels in 2015.
Turkish banks operating in Russia and 117
th
among 646 banks active in the Russian
market in terms of its shareholders’ equity.
İşbank Germany obtained its first
syndication loan during 2015. On 9 March
2015, İşbank Germany signed the one-
year maturity syndication loan worth EUR
100 million under the coordination of
Standard Chartered Bank and Wells Fargo
Bank, N.A. with participation of 13 financial
institutions from seven countries.
İşbank operates through a total of 53
branches located in 14 different countries
around the world. The international
branch network is distributed as follows:
17 branches under the Frankfurt/Germany
based subsidiary İşbank Germany, 11
branches under the Moscow/Russia based
subsidiary İşbank Russia, 2 branches under
the Tbilisi/Georgia based subsidiary İşbank
Georgia and 16 branches in the Turkish
Republic of Northern Cyprus (TRNC).
Additionally, İşbank has two representative
offices abroad, one in China and one in
Egypt.
17%
İşbank’s market share in
active mobile banking
customers was 17%.
DIGITAL BANKING
Digital Transformation
A significant increase in mobile phone
penetration over the last 10 years has had a
major impact on customer preferences and
behaviors. Integration of mobile devices to
daily life at an increasing degree resulted in
the emergence of new applications in order
to meet changing needs and expectations.
This also continues to affect our customers’
channel preferences. This growing need
requires that the change in customer
expectation is met swiftly by establishing
close contact with them on physical and
especially digital platforms. With its “Digital
Transformation Program”, İşbank began
to redefine its business models in the
first half of the year as part of its digital
transformation process.
In 2015, İşbank continued to be a
market leader in digital channels.
The mobile banking customer base has
expanded by 12 times in the 2011-2015
period, climbing to more than 2.3 million.
According to The Banks Association of
Turkey (TBB) data, as of December 2015,
İşbank’s mobile banking applications
have a total share of 22% in the amount
of financial transactions. One in three
investment transactions, one in four credit
card transactions and one in five payment
transactions were processed through İşCep.
İşbank and its Activities in 2015
