42 İşbank
Annual Report 2015
İşbank-designed applications and services received many
prestigious national and international awards in 2015.
INNOVATIVE
APPLICATIONS AND
PRODUCT DEVELOPMENT
Ongoing innovation and R&D
activities to make the lives of
customers easier
İşbank continues to enrich its product and
service range, carrying out activities with
the vision of being a leading brand in the
market. The Bank rolled out an array of new
products and services for its customers in
2015.
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İşCepMatik makes easy and fast cardless
money withdrawal transactions possible
thanks to integrated Bluetooth and QR
code technologies.
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The “Sosyal Hesap (Social Account)”,
allows İşCep users to require from their
contact list (e.g. families or friends) for
their everyday expenses, such as lunch/
dinner, gifts, entertainment, school and
similar expenses to transfer money to
designated bank accounts. The system
also allows them to quickly respond to
similar incoming requests.
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The “İşCep Apple Watch” application was
released simultaneously to the Bank’s
customers when Apple Watch was
offered for sale in Turkey.
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Thanks to Parakod Cinemaximum
application, customers are now able
to directly purchase movie tickets for
Cinemaximum frommovie posters and/or
using their smart phones.
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With cards issued by China Union Pay,
the world’s second most widespread
payment network, transactions were
undertaken through the Bank’s POS
devices.
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As the first private Bank functioning
as an intermediary in Land Registry
and Cadastre Fees and Circulating
Capital Payments, İşbank customers can
make payments through branches and
alternative channels.
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With the “Tedarikçi Finansmanı (Supplier
Financing)” application, İşbank became
the first bank to discount its invoice costs
and offer them to its customers before
their terms. İşbank also was the first
bank in Turkey undertaking these online
operations to integrate to the invoice
registry center.
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Additionally, the following functionality
was made available through mobile
devices to improve customer experience:
Approving outstanding transactions
while outside the office, accessing
detailed customer information, adding
new customers, making sales and
determining the location of customers.
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With the “Fırsatla” social media
application, social media campaigns
started to be conducted by using the
following customer information from
their Facebook, Twitter, Internet Branch
and İşCep accounts: Likes, business
and educational backgrounds, areas of
interests, friend and family relations as
well as location alerts.
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The Bank completed improvements
with regard to the use of TROY branded
cards in member merchants and ATMs of
İşbank. In the activities coordinated under
umbrella of Interbank Card Center (BKM),
İşbank has a pilot acquirer position.
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The QR code on the check scanned into
the Findeks Mobile application ensures
that the check is original and that
customers receive a report on the check
payment history of drawers.
İşbank and its Activities in 2015
