İşbank in 2009
Commercial Banking
As in the past 85 years, in 2009, İşbank continued to stand by Turkish industrialists and traders and carried on its activities by offering a more customer centric service to its customers.
Continuous support of commerce and industry
As in the past 85 years, in 2009, İşbank continued to stand by Turkish industrialists and traders and carried on its activities by offering a more customer centric service to its customers.
İşbank improves its collaboration with professional societies and institutions.
İşbank continued to sign cooperation agreements with chambers, associations, and professional societies in an effort to improve relationships with SMEs and commercial concerns in 2009, taking the regional needs into account. Furthermore, İşbank signed protocols with the Turkish Hotels Federation (TÜROFED) and the EU Turkey Business Center in İzmir (İzmir ABIGEM) that allow extending credit and using cash management products under special conditions.
Improving cooperation with KOSGEB
The ongoing cooperation between İşbank and the Authority for Developing and Supporting Small and Medium Industry (KOSGEB) was enriched in 2009 through the following initiatives: “SME Export Financing Support Credit Protocol”; “Zero Interest Working Capital Support Credit Protocol for the City of Diyarbakır”; “100,000 SME Support Credit Protocol”; “Machinery & Equipment Credit Interest Support Program for the GAP Region” and “Emergency Support Credit Program.”
İşbank – Credit Guarantee Fund (KGF) collaboration is a crucial component of the support to commerce and industry.
The existing cooperation between the Credit Guarantee Fund (KGF) and İşbank was expanded in 2009. KGF is an entity offering suretyship to Small and Medium sized Enterprises in order to help them overcome the difficulties in finding credit guarantees, without implementing any sector restrictions, thus enabling them to borrow money from banks.
Funds created as part of SELP II was extended to small-scale enterprises operating in 49 cities.
EUR 20 million obtained from KfW Bankengruppe in February 2009 as part of the Small Enterprises Loan Programme II (SELP II) was used to finance working capital needs and fixed capital investments of small enterprises operating in 49 cities within government incentive program.
An additional EUR 3.6 million was acquired from KfW Bankengruppe in September 2009 as part of SELP II, to be used in financing of small enterprises operating in Muş, Hakkari, Van, and Bitlis.
Sectoral packages and improvements to products
İşbank further developed its sector packages and products in 2009. Sector packages, products, and services rolled out to the market in 2009 include:
- “Export Support Package,” a package developed by İşbank to meet various funding needs of exporters, while considering the increasing importance of exports for SMEs and the Turkish economy,
- “Working Capital Loan for Gold” and “Gold Export Loan” that are extended to companies working in precious metals production or trade, foreign currency loans offered in Russian Rubles and clean export foreign currency revolving loans.
- “MaxiPOS Credit,” which allows extending loans to participating businesses in exchange for the blocking of their receivables.
İşbank uses campaign management activities to deepen and strengthen its relationships with commercial customers.
During 2009, İşbank continued to execute various campaigns while taking into consideration seasonality and sectoral differences, as well as commercial customers’ needs and attitudes.
İşbank organized campaigns that made use of analytical models introduced in the Customer Centric Transformation Program, and made efforts to increase product usage ratios, expand customer portfolios, and turn inactive customers into active ones.
İşbank is the sector leader in installment-based commercial loans with 21.8% (*) (**) market share. İşbank’s installment-based commercial credits portfolio reached TL 8,451 million (**) at year-end 2009.
İşbank is the leader in installment-based commercial loans.
While providing SMEs with investment financing and working capital, İşbank also continued to support their purchases of commercial vehicles and property through loans in 2009.
İşbank is the sector leader in installment-based commercial loans. With 21.8% (*) (**) market share, İşbank maintained its unrivalled superiority in installment-based commercial loans. İşbank’s installment-based commercial credits portfolio reached TL 8,451 million (**) at year-end 2009.
With 30.8% market share in 2009, up from 28.1% in 2008, İşbank is the leader in commercial vehicle loans. (*)
İşbank continued to organize “Meetings with İş” in 2009 as part of its knowledge sharing and consultancy services that adds value to its customers.
Efforts to improve the quality of customer relationships continued in 2009 at full speed.
İşbank continued to organize “Meetings with İş” in 2009 as part of its knowledge sharing and consultancy services that adds value to its customers.
“Meetings with İş”, organized under timely headline topics by convening different departments and disciplines within the Bank, were held in İstanbul, İzmir, Çorlu, Diyarbakır, and Samsun. The “EU Donation Funds and R&D Support Guidance Meetings,” another event held by İşbank, also continued in 2009.
When taking a detailed look at events that add value for customers, İşbank has reached nearly 9,000 customers in total, of which 3,000 are from the 7 meetings held in 2009.
“SMEs at İş”
“SMEs at İş”, located online at www.istekobi.com.tr, is an informative program that facilitates development, training, and information sharing among SMEs, and communication efforts targeting this segment of the commercial sector. The website is designed to contain information and resources that İşbank SME customers seek.
With the “SMEs at İş” initiative, SMEs can ask questions to specialists as well as watch videos and read content on opinions and commentary of sector representatives and specialists. “SMEs at İş” has dedicated web pages that promote companies, as well as specially selected news, research, reports, calculation tools, short videos on success stories, and the most recent information on İşbank products, services, and operations.
Commercial branch structuring
The number of Specialized Commercial Branches rose to 32 during 2009 as a result of the ongoing Commercial Branch reorganization initiative that began in 2008. The goal is to offer high-quality banking services to commercial concerns, and to further develop first-rate relationship management.
İşbank sees commercial banking as a key driver on the road to the future growth of the sector and will continue to focus on this area.
(*) Market shares are based upon the monthly sectoral data (including participation banks, and development and investment banks) published by the Banking Regulation and Supervision Agency and are calculated excluding interest accruals and rediscounts.
(**) Includes overdraft accounts.