İşbank’s Vision, Objectives, and Strategy
Our Vision
“To be the most preferred bank in Turkey by customers, shareholders and employees by
maintaining our leading, pioneering, and trusted position.”
Our Objectives
For our customers;
- To be the bank that is the most preferred service provider in all the sectors and customer groups that we target,
- To provide our customers complete, reliable, and high quality service by means of our highly competent employees, extensive branch network, and non-branch banking channels,
- To abide by our high business ethics and principles without exception.
For our shareholders;
- To consistently increase the value of our shares,
- To manage risk effectively in whatever we do.
For our employees;
- To be a preferred employer and offer employees programs and training opportunities that will foster their personal and professional development,
- To propagate our customer-focused approach among all our personnel,
- To support and encourage loyalty, assuming responsibility, and creativity,
- To deploy an employee hiring, evaluation, appointment, and advancement system that is based on competencies and performance and that is fair and trustworthy.
In summary:
“İşbank’s goal is to consistently increase the value that it creates for its shareholders by being a bank that responds to its customers’ needs quickly, effectively, and with high-quality solutions and that encourages its employees to achieve a high level of performance in their jobs.”
Our Strategy
Our strategy is based on “the Bank Closest to Customers” philosophy in an effort to fulfill our vision and objectives.